Free as in Beer is Good, Good Beer is Better

But now, take notice. Epic is producing the best beer in NZ. And to be fair, these days that is saying something. Friday night drinks at work has changed a little. We have Epic in stock, but it runs out fast. Various strategies are evolving to ensure a constant supply to EPA drinkers. My current tactic is to … keep myself well supplied.

Epic brewer, owner and good fellow Luke Nicholas doesn’t market his beer. Not overtly anyway. He does it in a geek, this is good have some free…tell a friend sort of way. Luke has a blog, but he also twitters, Facebooks, Flickrs, seeks out systems administrators as influential beer drinkers, and, dubiously, Air New Zealand pilots.

That’s clever. But to be successful in this approach, Luke has to be more than clever. Like good FOSS, his beer has to be good. And Epic is bloody good.

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