Startup Handbook: How to identify and deal with the slow masses, knowledgeable skeptics, and savvy dreamers.

When you start a new company your job as founder is, in large part, to help people understand the vision. To help them explain why the idea you have, which on the face might seem somewhere between impossible and crazy, is--in fact--completely logical and obtainable. If you're like me you've found that different folks respond differently to your idea at different points in the life cycle of your company.

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