Management Focus - Case Study: Epic Brewing Company

While large established businesses often have substantial marketing resources to promote their brand, new products or special offers, start-up companies rarely have much of a marketing budget to contact customers and build brand awareness.

The challenge for Luke Nicholas, the Managing Director of Epic Brewing Company in Auckland, was to get people around the country talking about his new beer with only a tiny promotional budget to spend. To find the answer, he turned to what he knew: technology.

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