Bruce Holloway has an Epic adventure
Great article by Bruce Holloway about Epic Pale Ale. Appeared at the weekend in The Press - Christchurch, Dominion Post - Wellington and The Waikato Times - Hamilton. Full article scanned and available online here
(Trouble reading? Click here for large format)
(Trouble reading? Click here for large format)
Labels: bruce holloway, tasman liquor company
posted by Unknown at 9:29 pm
2 Comments:
Top move on the 500ml bottle Luke. It's great to see.
I think Bruce has summed it up perfectly - the people who drink your beer are just as likely to drink something else on the same night, so a 6-pack is not that appealing.
Slainte mhath
Stu
the 500ml drinker is different from the six pack drinker and it looks like there is minimal cross over.
the 500ml drinker is less loyal and more willing for trial which is fantastic, especially when it comes to introducing new beers.
the six packs though are selling well and I would be surprised to see sales of these fall because of the introduction of 500ml.
I am expecting to see additional sales growth because I will be getting Epic in front of people that don't buy six packs
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