30 January 2007

100 EPIC Tonight - The PR Bar

Just a reminder that tonight we are celebrating our 100th Epic outlet and putting 100 bottles of Epic Pale Ale on the bar.

Please head down and join us if you are able, and bring a friend who hasn't tasted Epic Pale Ale before. Everyone will get a bottle of Epic Pale Ale to try.

From: 5.30pm, Thursday 1st February 2007
At: The PR Bar, 2 Ponsonby Road, Ponsonby, Auckland

If you can't make that you can always visit me at New World Victoria Park on Friday 2nd & Saturday 3rd, for a free taste of Epic Pale Ale. I'll be there from 3.30pm - 7.30pm
(Epic Pale Ale will be on sale).

Cheers
Luke

P.S. have you purchased your tickets to the New Zealand Beer Festival, Epic will beer there. They are limiting the tickets to just 5000.

23 January 2007

Let's Celebrate 100

We recently got our 100th outlet selling Epic Pale Ale, so we are going to have a little celebration.

Our 100th Epic outlet was The PR Bar in Ponsonby.

We invite you along to come and have a taste of Epic Pale Ale
from 5.30pm, Thursday, 1st February 2007
The PR Bar, 2 Ponsonby Rd, Ponsonby

See you there
Luke

17 January 2007

Lastest Epic Pale Ale Reveiw on RateBeer.com

bmackenzie (19), Wellington, New Zealand
Date: Jan 5, 2007

Bottle from Regional. Nice fresh one! Resin of fresh hops comes thru in the aroma, it’s like smelling a bag of hops, slightly dusty which i haven’t got before, grapefruit, lemon, lots of grassiness. Dry non-dextrinous beer, wi th a soft malt and bittereness at the start. Fruit and hopiness of those brilliant American hops, grapefruit -lemon, a little spice and long pleasant lingering bitterness

Overall
17/20

RateBeer.com

15 January 2007

Blues, Brews & BBQ's - Mt Maunganui

What a fantastic day we had at the Blues, Brews & BBQ's. 12,000 people arrive to a hot sunny day, thirsty to drink beer and have some fun. By 5.30pm the place was packed and they were at least 8 deep at the bar, as far as the eye could see any way.
Blues, Brews & BBQ's

We even had a volunteer that offered to wear the first ever Epic Bottle Label Bra. There was a lot of interest in this bra which my have had some influence in the increased Epic Pale Ale sales. Sales were up 60% over 2006.
Epic Label Bra

For more photos visit epicbeer at Flickr.com

Next Epic Beer Festival is Saturday 24th February, The New Zealand Beer Festival

See you there
Luke