26 February 2009

South Island Mayhem

Live in the South Island? Want Mayhem?

Go here:

Barkers Lodge - Methven
Riverstone Kitchen - Oamaru
Tonic Bar - Dunedin
Eureka Cafe & Bar - Dunedin
Scotch Wine Bar - Blenheim
New World Blenheim
Fresh Choice Parklands (ChCh)
New World Halswell (ChCh)
The Thirsty Bloke Bottle Store (ChCh)

(for all outlets with Epic Beer see http://map.epicbeer.com)

Epic Mayhem - Flare

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Metro Magazine - March 2009 - Epic Pale Ale

25 February 2009

An Irishman walks into a bar.....


Hey dude,

I was in the 500 club tonight. And i got into a conversation with an Irish guy. Very interesting. He had to tell me about the greatest beer he has ever had in his whole life. To my surprise he was in NZ last week, and he got to try Epic. I did not say a word (which was difficult), then he went on to tell me about all your other beers and how you were off to the UK to brew 100k pints for whatever pub over there. That was awesome. And yet I still did not say a word. Then Anne came up and laid the whole thing out for the dude. About how I was your brother and the history of this and that (I filled in the gaps). To make a long story short, the guy thought we were full of crap until I gave him your twitter account. That really worked well. You now have another massive fan of Epic in SF. Dude, I gotta tell ya, your shit is going global!!!


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24 February 2009

Mayhem Unleased on New Zealand

So to answer all of the emails, txts and tweets on where you can buy Mayhem, here is the list of outlets that have it

Cellar Room
Centre City Wines & Spirits
Duff & Finn Hastings
Farro Fresh
Hamilton Wine Co
Hillcrest Wines & Spirits
La Vino
Liquorland Albert St
Liquorland Forrest Hill
Liquorland Mt Eden
Liquorland Newmarket
Liquorland Parnell
Liquorland Pt Chevalier
Moore Wilsons
New World Blenheim
New World Hillcrest
New World Island Bay
New World Metro
New World Miramar
New World Rototuna
New World Te Rapa
New World Thorndon
New World Vic Park
New World Wellington City
PakNSave Porirua
Regional Wines & Spirits
The Beer Store (online)
Wine Circle
Wine Vault

(SOUTH ISLAND - I don't have a list of outlet from BeerNZ yet but once I do I will make an update)

So after spending weeks fretting about being able to sell all the Epic Mayhem within 3 months, it looks like it might all be gone after just three weeks on the shelf :-(

The delays on the bottle label pushing the actual street availability date out from 2nd February to the 18th February meant that the stock had been oversubscribed before it was even ready to ship. So there has been some rationing and allocation to the retailers. Some will run out before others.

Sorry if you can't find any in time to try. It will be available at the New Zealand Beer Festival both in Wellington (28th February) and Auckland (14th March).

Once the festival season is complete the small amount remaining (if any) will be shipped to a handful of retailers to top them up. So there maybe Mayhem available till the end of March at best.

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13 February 2009

An ale of Epic proportions

It's a sad fact that one of this country's most highly awarded beers of recent times, Epic Pale Ale, is available from just 250 outlets. Soon, however, that number is set to quadruple to around 1000; but it won't be Kiwis benefiting.

The next Wetherspoon's International Real Ale Festival is scheduled to begin in mid-April and the good news is a New Zealand beer will be featured. Auckland brewer Luke Nicholas has been invited to travel to England, where he will be brewing a cask-conditioned, real ale version of his multi-award-winning Epic Pale Ale.

Full Story

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How Many Hops In My Beer? - Epic Pale Ale

Kiwi brewer to be ale fest special guest

A Kiwi brewer will mix it with the best as a special guest at the largest ale festival in the world in Britain. Luke Nicholas talks to Newstalk ZB host Larry Williams about his invitation.

Listen to Radio interview (.mp3 file)

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Beer O’Clock: EPIC takes on the world!

First, Epic came on stream just for Cock and Bull drinkers. Then it came for beer drinkers and bottle stores across New Zealand. And now, with the invitation to brewer Luke Nicholas for his multi-award winning Epic Pale Ale to be one of six beers included in the International Real Ale Festival in the UK later this year, it’s now heading towards world domination – and deservedly so.

Nicholas will be brewing 100,000 pints just for this festival.

Full Story

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11 February 2009

Epic to be brewed in England for biggest ale festival

New Zealand’s top brewer Luke Nicholas will be one of only six international celebrity brewers at the ‘World’s Largest Real Ale Festival’ in Britain later this year. Luke, head brewer at the Epic Brewing Company, has accepted an invitation to fly to Britain and make a special batch of his multi-award winning Epic Pale Ale for the International Real Ale Festival.

The two week festival is run by giant pub company JD Wetherspoons from April 15 to May 4 2009. During this time, their 700 British pubs will sell more than 2.5 million pints of real ale. Over 50 cask ales will be available during the festival but only six will be made by international brewers.

Luke says it is a huge honour and opportunity to be selected to produce 100,000 pints of his hoppy Epic Pale Ale for the festival. “It’s the first time Epic Pale Ale will be served from a traditional cask which is tremendously exciting. It is also fantastic to have the chance to brew at the historic Everard’s Brewery in Leicester. This independent brewery was established in 1849 – just nine years after the Treaty of Waitangi was signed. It will be great to work surrounded by such history,” he says.

The beer will be brewed at Everard’s in mid-March before going on tap in April. Luke says he was invited because his signature Pale Ale is a world-class beer.

“Since launching in May 2006, Epic Pale Ale has won major beer awards and critical acclaim. Most New Zealander’s are only just beginning to discover the flavours I like to pack into my beer. It’s still quite unknown here but is gaining an international reputation as a ‘must-try’ New Zealand beer. International judges and experts that have tried it, hold it in high regard. Maybe brewing for the biggest festival in Britain will create a little profile and help Kiwis realise what they have on their doorstep!”

Luke has amassed a history of top awards for his beers over the last decade including the unique distinction of brewing the Supreme Champion Beer of New Zealand a record three times. He is raring to unleash his beer on unsuspecting British palates. “Another Kiwi brewery sent the Brits a pub. Epic is sending them the brewer. They won’t know what hit them!” Luke laughs.

Epic Brewing Companywww.epicbeer.com
Everard's Brewery - www.everards.co.uk
JD Wetherspoonswww.jdwetherspoon.co.uk

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04 February 2009

Epic Beer - Profile Video

This is an Epic Beer profile video thanks to the guys at Made From New Zealand

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02 February 2009

Mayhem to be unleashed on Summer Beer Festivals

As New Zealand begins a long, hot summer of beer festivals, Epic Brewing Company announces the welcome return of their most famous limited edition festive brew – Epic Mayhem.

This 6.2% hoppy strong ale has been brewed only twice before, once in 2006 (when it won Gold and Best in Class for Festive Brew at the BrewNZ Beer Awards) and again in 2007. It will be on tap for a limited time at selected venues and beer festivals around the country. This year for the first time it will also be available in bottles. The 2009 Mayhem will be sold in the same distinctively tall 500ml bottle which Epic Pale Ale and Epic Lager already use.

Head brewer Luke Nicholas says that Epic Mayhem is a beer that will challenge the senses. “Epic beers are increasingly available at supermarkets, bottle stores and bars. People are starting to discover that beer can be much more than just a cold and fizzy beverage. It can have aroma and flavour too. It should have aroma and flavour! Mayhem takes this up a notch with its hop-fuelled intensity.”

Epic Brewing Company is a brewery which has always loved and celebrated hops. Hops grow on a flowering vine and are used to give beer aroma, flavour and bitterness. Mayhem is packed full of US-grown Cascade and New Zealand-grown Riwaka hops. The bottle label boldly states that there are 26 hops in every bottle of Mayhem. That is outrageous given that most beers sold in this country have the equivalent of a single hop.

“Mayhem simply shouts hops at a time when hops are in short supply globally and prices are at record levels. At Epic, we know there are two ways to respond to these tough times. Brewers could cut back and hope no one notices the lack of flavour. Or brewers could do what we did, ramp up the hops to celebrate everything that we love about them – the punchy aroma, the sweet citrus flavour and the lingering, refreshing finish,” Luke says.

Epic Mayhem will be shaking up the beer reality of Kiwi drinkers at the following beer festivals:

14 February – Kumeu Beer Wine & Food Festival – Kumeu Showgrounds
28 February – New Zealand Beer Festival – Waitangi Park, Wellington
14 March - New Zealand Beer Festival – Ellerslie, Auckland

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