Management Focus - Case Study: Epic Brewing Company

While large established businesses often have substantial marketing resources to promote their brand, new products or special offers, start-up companies rarely have much of a marketing budget to contact customers and build brand awareness.

The challenge for Luke Nicholas, the Managing Director of Epic Brewing Company in Auckland, was to get people around the country talking about his new beer with only a tiny promotional budget to spend. To find the answer, he turned to what he knew: technology.

Full Story

[BIRTH ANNOUNCEMENT] 500ml Epic Pale Ale

Epic Pale Ale just got bigger.

Now available in 500ml bottle.

Like a baby lamb the new Epic 500ml bottle arrives for Spring

[PHOTOS] A few pics of the new 500ml Big Bottle of Epic Pale Ale

[VIDEO] First of the 500ml Epic Pale Ale bottles coming off the line.

"you ruined my beer world"

I received this email over the weekend. It is something I hear more and more often. It's a reflection on the fact that the selection of beer in New Zealand lacks alot of flavour. And also that people are looking for and trying new beers.


to: blog@epicbeer.com
date: Sat, Oct 4, 2008 at 9:07 PM
subject: you ruined my beer world

i'm addicted to your pale ale and now can't drink anything else. help!?

/k