29 April 2007

Epic Pale Ale - Latest Review from RateBeer.com

mgbridges (1), England
Apr 24, 2007

HOPS!!! The label on this beer promises them, and it delivers them by the bucketload. Oodles of bitterness but backed up by a fruity undercurrent. Very refreshing and cleansing. Would be interesting to try this with rich foods.

Aroma: 8/10
Appearance: 4/5
Flavor: 10/10
Palate: 5/5
Overall: 17/20

RateBeer.com

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26 April 2007

Epic Pale Ale stocked in the 5th best bar in the world

You can buy an Epic Pale Ale at the 5th best bar in the world, Matterhorn.

"The Cuba St bar has just been named Bartender magazine's fifth best bar in the world."

"The accolade follows hard on the heels of its rating as best New Zealand bar at the inaugural New Zealand Bar Awards."

"The bar is particularly popular with celebrity types and over the years has hosted some big names in entertainment, including Sir Ian McKellan, Gordon Ramsay, Jack Black, Orlando Bloom, Naomi Watts, Burt Reynolds and Liv Tyler."

Full Article - Herald on Sunday

Map of Epic Outlets in Wellington

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24 April 2007

Epic Seen On TV3 News

On Friday night there was a news story on TV3 talking about Coke distributing beer brands, Miller and Peroni in New Zealand.

In the closing shot of the story they scan a walking in beer fridge and the shot ends with Epic center shot. Can't miss that bold packaging.

"Thanks camera guy at TV3. I'll shout you an Epic if we ever meet."

Watch Story Now

[I didn't actually see this live, but have had a couple of people make comment about seeing Epic on TV, so I thought I would share it with those that missed it]

Cheers
Luke

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20 April 2007

Epic Tastings - This Week

We have the following tastings coming up for Epic Pale Ale

Friday 20th April - 3pm to 7pm
- Duffy & Finns, 75 Edinburgh St, Pukekohe

Saturday 21st April - 3pm to 7pm
- Duffy & Finns, 75 Edinburgh St, Pukekohe
- Miller & Co., 419 Tamaki Drive, St Heliers

Friday 4th May - time to be announced, evening
- The Whiskey, 210 Ponsonby Road, Ponsonby
(more details to follow)

See you in Pukekohe

Cheers
Luke

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18 April 2007

Epic Pale Ale on a Google Map

To answer our number one question - "so where can I buy some Epic Pale Ale" I have created an online map, using the newly released Google Maps tool. And it's a bunch easier to use than our previous map.

So here it is. MAP!

It is only up to date for the greater Auckland region but by the weekend I hope to get the rest of the country up to date with Epic outlets.

This will make it easier to find your closest Epic Pale Ale retailer.

Cheers
Luke

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15 April 2007

On the Hop - Glenngarry

[during the month of April, Epic Pale Ale is on special at all Glengarry stores]

from their newsletter April 2007

"Created by Steam Brewing Company, who started in Auckland's Cock and Bull pub and grew monumentally, acquiring the Auckland Brewery premises and a rep for fabbo NZ beers, of which this Homeric lager is but one. Their aim is to make the 'biggest beers possible' from the four trad ingredients; blood, sweat, tears and venture capital. Nope, water, hops malt, yeast. The Pale Ale is so popular it's blushing, while this addition to the blockbuster brewery range will no doubt cement their rep further. Fresh, fully-flavoured, weighty and drinkable, it's grand, Herculean, indeed monumental. Course."

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